Web Marketing Manager

Position Title:

Web Marketing Manager

Reference #

ADM3122010-NNVA

Salary:

Commensurate with experience

Location:

Newport News, VA (City Center)

Benefits:

Health Insurance / Dental

Relocation Package:

Not Available

General Description:

VIVID IMAGING (VA) seeks Web Marketing Manager to oversee the company's internet marketing efforts, SEO, web presence, lead generation, email marketing, landing pages, campaigns, web branding, blogs, social networking, link-building, etc. Knowledge of graphics is required to handle website design.

The Web Marketing Manger will work closely with the VPs of Sales and Marketing and the company's inside and outside sales teams.

Overall Responsibilities:

• Establishes Web strategy by researching, analyzing, and defining customer requirements; identifying target customers; analyzing competitors' offerings; studying company objectives for the product line; identifying strategic content partnerships.
• Establishes Web message by studying product specifications and characteristics; analyzing customer motivations, interests, and needs; creating site content; negotiating and coordinating content partnerships.
• Contributes to the company's website re-design project by defining web objective; evaluating potential designs; directing designers; testing site organization and navigability understanding technology capabilities of customers.
• Promotes Web site by coordinating announcement in print and media ads; registering with search engines; creating banner ads and link exchange affiliates; analyzing and creating ways to increase traffic to the site.
• Maintains Web site by upgrading content and design; monitoring prospect and customer use.
• Attend conferences, trade shows, and educational events as requested.
• Interpret business requirements and identify solutions to meet business objectives.
• Carry out projects and tasks as assigned.

Skills Requirement:

• Bachelor's Degree in Marketing
• Strong knowledge of web content, web design, usability principles; work in web space with ease.
• Demonstrate effective oral and written communication skills in business and interpersonal relationships.
• Experienced in HTML, Dreamweaver, and related design software programs.
• Experience with Google Analytics, Ad Words, and Reporting.
• Ability to work in a fast paced environment with changing deadlines.
• Experienced with social media and its impact on B2B networking.
• A background in public speaking/presentations.
• Participates in strategic development and leads the creative design development of corporate websites (internet and intranet), advertising campaigns, and marketing & sales collateral
• Leads the brand towards innovative solutions that consistently improves the New Era web site experience for visitors
• Manages interactive, web and e-business initiatives and the day-to-day workflow of web agency resources
• Creates strategy to drive an increasing number of visitors to the New Era web site and gives direction to develop, design and update web pages/sites
• Develops and Manages presence on external web sites (ie. myspace, facebook, twitter etc.) as well as on organic and paid search engine effectiveness/results
• Maintains and provides ongoing design of the website, promos, and ad banners, etc.
• Collaborates with management to create strategies
• Manages project budgets and timelines
• Ensures world-wide consistency
• Coordinate the design, customer segmentation, messaging, analytics and list testing strategies for all email marketing campaigns
• Responsible for email campaign creation, deliverability monitoring and testing
• Analyze and report on email campaign performances and communicate results, as well as provide improvement recommendations
• Ensure the correct data lists and email content are deployed to each sales channel
• Monitor all email testing results and ensure we are implementing email best practices
• Maintain the email marketing calendar and testing schedule to achieve organizational objectives
• Identify site enhancements needed to increase email list growth and decrease opt-out rates
• Maintain awareness of email marketing trends, technologies and industry standards related to campaign deployment

Experience and Knowledge:

Through 5+ years experience working with web-based marketing resources in a managerial role, you must be able to demonstrate acquired skill and measurable success in each of the following areas:

• Strong strategic web and email marketing skills
• Demonstrated ability to work and partner with internal and/or external design and IT teams as needed.
• Project and people management experience
• High degree of creativity and innovation
• Knowledge of new web technologies and applying to marketing principles
• Broad understanding and experience using email deliverability software tools
• Capable of writing content for communications and web content
• Analytic experience using data to drive strategy
• Self-motivated, creative, flexible and adaptable to new situations
• Strong attention to detail
• Proficient in Microsoft Office applications

Personal and Leadership Qualifications:

• Through experience, you must be able to demonstrate achievement over time in all of the following areas:
• Organizing people, subcontractors and resources toward the effective and efficient pursuit of pre-determined objectives
• Exceptional problem solving skills and strong verbal and written communication skills
• Accuracy with close attention to detail
• Demonstrated ability to multitask
• Meeting deadlines in a fast past environment
• Ability to work in a collaborative environment across organizational structures
• Excellent verbal and written communication skills

To apply, please submit a detailed / complete resume along with salary requirement to:

VIVID IMAGING
Attn.: VP Marketing, C/O HR Dept
Reference: ADM3122010-NNVA
This e-mail address is being protected from spambots. You need JavaScript enabled to view it

The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. All personnel may be required to perform duties outside of their normal responsibilities from time to time, as needed.